Why will ChatGPT kill your marketing?
Free posting plans, texts for posts in any language you want, unlimited content ideas — the creation of ChatGPT sounds like bliss for companies. But can AI fully replace a marketer and does it actually benefit your business? We believe that so far ChatGPT itself is not only doing no good for your brand’s content, but can actually kill your marketing.

That’s why ⬇️

📌 It destroys the uniqueness
So far ChatGPT can only provide general solutions. It doesn’t make your experience valid. If we asked ChatGPT to write a post for us with a topic “How to improve social media for a biotechnological company”, it would recommend us to state the following: “Set clear goals and objectives”, “Know your audience”, “Highlight research and innovation”, and so on. Posting an article like this is trivial, boring and useless: it just reproduces the digital garbage, and it only gets harder for the audience to realize if the company is worth following and cooperating with.

📌 Your posts lose the empathy
Personal-driven storytelling? Real people stories and different personalities of your workers? Forget about all of that! ChatGPT will put their words into the polite, but standardized form. Will it increase the trust of the audience? We doubt so.

📌 Language changes a lot
ChatGPT doesn’t make jokes. ChatGPT doesn’t try to catch your attention. It’s a plain, academic-like text, which isn’t what any type of social media needs. Nobody uses so many cliches, and nobody can read such an unnecessarily complicated text.

💡 What to do instead to make your posts boost?

📌 Use AI for spell checking, especially if you write not in your native language. It can also correct your grammar and suggest synonyms.
📌 Search for sources of information. If you struggle to find a survey or relevant books, just ask ChatGPT: in this case, it knows more than Google.
📌 Ask for content topics, but write them yourself. Nobody knows your product better than you. Highlight the small features which are important for you. Describe your project in a way that would make you want to invest in it or buy it.

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February 28 / 2025

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